RedScrubs
The Resource for Medical Professionals

The other day, I was speaking to “Tom” about recruiting Healthcare Professionals more effectively. This particular person has many years of Healthcare Recruiting experience and has been a trusted friend for several years. He confided to me that while his marketing campaigns were successful, he had more “pipeline fumes” than placements.

I thought about Tom’s situation further and called back to discuss how he can be more effective Recruiter. After listening to Tom’s situation further, I offered many recommendations to help him hire more Healthcare Professionals.

This issue has been repeatedly addressed over time and both have their strengths. Marketing to a niche audience will provide you fewer and more qualified candidates instead of marketing to the masses. Generic marketing should be used to reinforce your brand and not used for a particular position. When used appropriately, niche and generic marketing can provide excellent results.

I am the proud father of twin boys who are 3 ½. They are very active and already have the abilities to play baseball, football, soccer and golf. Bryce has a mean fastball and Broc can tackle you like a pro.

After writing this story, we bought a Nintendo Wii. We purchased the Wii to provide entertainment for our friends and family. By introducing computers and other forms of technology now, I am hopeful that our children will have a competitive edge in the future.

Last Tuesday, I flew into Dallas for a business trip. After I departed the plane, I had the privilege to meet Dawit Haille. Dawit is a taxi cab driver who speaks English well and told me that he has been in “Amedica” for 4 years. His goal was to become an X-Ray Technician in hopes of supporting his family and providing a better life for himself.

We have had several questions that relate to outsourcing and how it may affect job security within the Healthcare industry. The absolute best way to ensure that you have the highest level of job security is to develop a proactive strategy and make yourself indispensable to the organization.

Online and Print advertising is more cost effective in comparison to advertising in Television, Radio, and other formats. Your choice of medium is really based upon the candidate that you are trying to recruit and the method in which you are trying to recruit them. If used correctly, incorporating both online and print advertising will prove to be more effective.

When it comes to recruiting, you must incorporate both traditional and creative practices in order to exceed your competition. First, you should develop a recruiting plan that addresses your long term goals and short term objectives. Your recruiting plan should be specific and detailed in order to ensure that you are staying on track. The plan should be flexible and enable you to adjust to the marketplace conditions.

I was doing research last night on the Political views of the Presidential candidates. While I am not an advocate for a particular candidate, I did find this information resourceful for Medical and Healthcare Professionals. This link, which is provided by the Henry J. Kaiser Family Foundation, provides a side by side comparison and quick overview of what the Presidential Candidates are planning for Healthcare Reform.

A friend of mine, who is a Physical Therapist, sent me an article about creative practices in Healthcare. He wanted to demonstrate how Providers are introducing new ways of engaging patients which subsequently improves outcomes and increases the quality of care provided. His point was that Healthcare Organizations and Practitioners are embracing creative strategies in order to provide a better level of service for their patients.