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What should I name my product or company?

Posted February 5th, 2008 by Philippa Kennealy

naming a medical businessThink it’s hard picking the name of your next precious child? Try naming a business. One of the early challenges you’ll face as a business owner is selecting the name for your company or practice that has just the right cadence and evokes the correct visual imagery. It also feels enormously personal.


Job Security is an Oxymoron

Posted February 4th, 2008 by Brent Stanley

Healthcare Job SecurityWe have had several questions that relate to outsourcing and how it may affect job security within the Healthcare industry. The absolute best way to ensure that you have the highest level of job security is to develop a proactive strategy and make yourself indispensable to the organization.


Is it a good time to buy a business?

Posted February 1st, 2008 by Philip Reece

Buying a businessIts is always a good time to buy a great business, however, a purchase made now may have more risk attached to it than normal. Many markets are going through a down turn in which you will never recoup your investment.


Online versus Print Advertising

Posted January 23rd, 2008 by Brent Stanley

Online versus print advertisingOnline and Print advertising is more cost effective in comparison to advertising in Television, Radio, and other formats. Your choice of medium is really based upon the candidate that you are trying to recruit and the method in which you are trying to recruit them. If used correctly, incorporating both online and print advertising will prove to be more effective.


Business planning for new venture

Posted January 23rd, 2008 by Philip Reece

Business Plan writing for Nurses A decent business plan will take great care, planning and deliberation. However, a business plan that will convince somebody to support you will also take flair, originality and perfectly tailored delivery.


Effective Recruiting Techniques

Posted January 18th, 2008 by Brent Stanley

Recruiting Techniques for Healthcare OrganizationsWhen it comes to recruiting, you must incorporate both traditional and creative practices in order to exceed your competition. First, you should develop a recruiting plan that addresses your long term goals and short term objectives. Your recruiting plan should be specific and detailed in order to ensure that you are staying on track. The plan should be flexible and enable you to adjust to the marketplace conditions.




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