RedScrubs
The Resource for Medical Professionals

Healthcare transparency is finally spilling over into the insurance market place where the public will begin to see pricing data from Blue Cross and Blue Shield in Wisconsin. The plan is to let policy holders and others see what the insurance carrier is contracting in terms of pricing for certain services between hospitals and providers.

With a wide range of prices in the Wisconsin area

This issue has been repeatedly addressed over time and both have their strengths. Marketing to a niche audience will provide you fewer and more qualified candidates instead of marketing to the masses. Generic marketing should be used to reinforce your brand and not used for a particular position. When used appropriately, niche and generic marketing can provide excellent results.

Think it’s hard picking the name of your next precious child? Try naming a business. One of the early challenges you’ll face as a business owner is selecting the name for your company or practice that has just the right cadence and evokes the correct visual imagery. It also feels enormously personal.