Marketing Category
Top BLOG Post 1-22-2009
Here is our Top Blog Post for today, brought to you by MedReader:
- Zyprexa: Lilly Admits Guilt , But Also Blames Physicians
In February 2007, I wrote a post in which I described evidence that Lilly’s antipsychotic olanzapine (Zyprexa) was marketed off-label for dementia. The evidence I discussed was based on documents generously and bravely hosted at Furious Seasons. At the time, I was careful to avoid labeling the practices as illegal — they were definitely unethical but I couldn’t really say for sure what if a law was broken. However, a law firm known to represent Lilly was regularly visiting my website at the time, which made me think that Lilly was seriously concerned about legal troubles. I suppose they had good reason to be worried. Read this blog to see why they should be worried and how much money Lilly settled for in their law suit. Off-label marketing of Zyprexa for dementia is downright criminal according to this blogger.
Niche vs. Generic Marketing for Recruiting
This issue has been repeatedly addressed over time and both have their strengths. Marketing to a niche audience will provide you fewer and more qualified candidates instead of marketing to the masses. Generic marketing should be used to reinforce your brand and not used for a particular position. When used appropriately, niche and generic marketing can provide excellent results.
What should I name my product or company?
Think it’s hard picking the name of your next precious child? Try naming a business. One of the early challenges you’ll face as a business owner is selecting the name for your company or practice that has just the right cadence and evokes the correct visual imagery. It also feels enormously personal.
