Prescribing the Nintendo Wii
A friend of mine, who is a Physical Therapist, sent me an article about creative practices in Healthcare. He wanted to demonstrate how Providers are introducing new ways of engaging patients which subsequently improves outcomes and increases the quality of care provided. His point was that Healthcare Organizations and Practitioners are embracing creative strategies in order to provide a better level of service for their patients.
While this was just an example of an inexpensive solution, his point resonated with me for some time. The business of Healthcare is very complex but if you put it into its simplest form, it is a service oriented business. While the costs are pretty similar in most service oriented businesses, it is the quality that sets them apart.
Many can argue that it is the convenience and credentials that matter most but this is simply not the case. Patients factor in both convenience and credentials, but if the service is sub par, they will not come back. New businesses are setting up shop every day and you must distinguish yourself by providing a higher level of service that exceeds expectations.
I personally applaud the idea that this Healthcare Organization is embracing a solution that is both simple and creative. The solution is inexpensive and it appears to be effective. I don’t know what is next but I am confident that you will start seeing more engaging solutions in the very near future.
About the Author
Brent Stanley is the Founder & CEO of StaffPointe, the premier nationwide provider of Medical and Healthcare Recruiting Solutions. He has over 15 years of business, technological development, healthcare, and recruiting experience. His degrees include a Bachelor’s of Business Administration with a focus in E-Business and Technology as well as a degree in Nursing. Brent enjoys golfing, fly fishing, and spending time with his wife and twin boys.
